Consulting Services

Brand Strategy

Your brand is your promise to the world.


We will develop a brand strategy that aligns your company’s short-term needs with long-term objectives.

End-to-end branding consulting.

We take pride in our ability to review & reposition your branding or create a new strategy that will increase brand awareness, build customer loyalty and strengthen your brand's reputation.

In today’s digital era, Branding and Rebranding has quickly become a top priority for businesses worldwide. This is due to the realization that brand equity is one of the most valuable intangible assets for a company. A strong brand identity enables customers to connect to the company both visually & emotionally, making your product/service memorable and relatable. This helps raise brand awareness and builds customer loyalty, which consequently makes the company more successful and profitable over time. 

A Brand Strategy is a plan that outlines your company’s character and specific framework to achieve long-term goals. In essence, it’s your company’s mission, personality & visuals that makes you unique, offering a competitive advantage. A well-executed brand strategy ties in all business activities, such as your company vision, target audience, market trends, competitive landscape, and more. We love collaborating with new and existing organizations to either launch or reposition their product and/or service!



Increase in brand recognition by colour consistency
1 %
seconds needed to form an opinion about a logo
shoppers stay loyal to brands who share values
1 %


Brand Strategy Services

Whether you’re a start-up that requires a brand strategy from the ground up or an established organization needing a refresh or a complete rebrand, Global Trends has you covered. Above all, we will collaborate to develop a brand strategy that aligns your company’s short-term needs with long-term objectives. 

A well-developed brand  name can help businesses stand out from the competition and build a strong, loyal customer base. We offer a creative and strategic process of researching and brainstorming to come up with a brand concept and name that resonates with the target audience and reflects the values and goals of the business.

Allow us to help enhance your brand image to stay relevant in a constantly evolving market. This service involves a comprehensive analysis of the existing brand identity and developing a strategy to optimize it, or if needed, rebrand the business to better align with its goals and target audience.

Market research involves gathering and analyzing data on consumer behavior, preferences, and trends, to identify opportunities and challenges in the market. Brand architecture involves developing a comprehensive brand strategy that includes brand positioning, messaging, and visual identity.By leveraging market research and brand architecture, businesses can make informed decisions about their marketing strategy, enhance their brand value, and improve their overall business performance.

Our agency will collaborate with your business to define creative goals and use our expertise to produce high-quality, visually appealing content that tells the brand’s story. We’ll develop a clear and consistent brand voice and uses it to create compelling copy for advertisements, email campaigns, social media posts, and other marketing materials.

Marketing initiatives involve developing a comprehensive marketing plan that leverages a variety of channels to promote the business, including email marketing, social media, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing. Sales initiatives involve developing a sales strategy that supports the business’s revenue goals, including lead generation, sales funnel optimization, and conversion rate optimization. Our services help businesses improve their overall marketing and sales performance, increase their brand visibility, and drive revenue growth.