Marketing

Creating a Strong Brand Identity: Key Elements and Best Practices

Creating a Strong Brand Identity: Key Elements and Best Practices How can you use branding to set you apart in the competitive digital landscape? In a competitive digital landscape, a strong brand identity is crucial for businesses to stand out, connect with their audience, and effectively communicate their unique value proposition. This blog post explores …

Creating a Strong Brand Identity: Key Elements and Best Practices Read More »

Top 5 Social Trends In 2022

Top Social Trends of 2022 Specially Curated For All Business Owners The year 2022 is rapidly approaching. Social media management platform Hootsuite has compiled a list of the top 5 Social Trends that every marketing professional should consider incorporating into their business strategy. We at Global Trends have compiled these hot trends so you won’t …

Top 5 Social Trends In 2022 Read More »

How to Use the AIDA Framework in Advertising

AIDA Framework How To Use The AIDA Model In Advertising You may have heard of the hierarchy of effects theory that marketers often use to influence customer purchase decisions. Within this, there’s a useful framework called AIDA, first coined by American advertising pioneer, Elias St. Elmo Lewis, in 1898. While several variants of the model …

How to Use the AIDA Framework in Advertising Read More »

Green Marketing: For the People and the Planet

Green Marketing: For the People and the Planet Sustainability Is Key In 2020 With the rise in climate activists and an increasing demand for sustainable options, it’s interesting to see how different companies are tackling the climate crisis. When a company consciously manufactures products that cause less harm to the environment and takes steps to …

Green Marketing: For the People and the Planet Read More »

Global Trends - Top 10 - 2020 Digital Marketing Trends.jpg

Top 5 Digital Marketing Trends In 2020

Top 5 Digital Marketing Trends In 2020 Global Trends’ Top Marketing Trends To Watch! If 2020 has taught us anything so far, it’s that uncertainty is the only thing that is certain in life. On a greater scale than Digital Marketing, life is constantly evolving and it’s our role to adapt, learn and understand these …

Top 5 Digital Marketing Trends In 2020 Read More »

Psychology of Color in Branding for Marketing

Color Psychology In Marketing

Color Psychology in Branding The link between color and perception The psychology of color in branding studies the influence color has on human behavior and decision-making. In Marketing, different colors can positively or negatively impact the way buyers view your brand. Likewise, all brands use colors to persuade. Research has shown that certain colors can …

Color Psychology In Marketing Read More »

Marketing

Creating a Strong Brand Identity: Key Elements and Best Practices

Top 5 Social Trends In 2022

How to Use the AIDA Framework in Advertising

Green Marketing: For the People and the Planet

Top 5 Digital Marketing Trends In 2020

Color Psychology In Marketing

Global Trends

Corporate

Digitalize

Optimize

Advertise