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Top Social Trends of 2022 Specially Curated For All Business Owners The year 2022 is rapidly approaching. Social media management platform Hootsuite has compiled a list of the top 5 Social Trends that every marketing professional should consider incorporating into their business strategy. We at Global Trends have compiled these hot trends so you won’t …
Top Marketing Stats in 2021 Global Trends’ Top Picks As 2021 comes to an end, we have seen many companies adapting to our “new normal” pandemic scenario in their own way. From tailored digital advertising campaigns to a well-planned SEO strategy, it is no doubt that without an elaborated set of marketing strategies no business …
AIDA Framework How To Use The AIDA Model In Advertising You may have heard of the hierarchy of effects theory that marketers often use to influence customer purchase decisions. Within this, there’s a useful framework called AIDA, first coined by American advertising pioneer, Elias St. Elmo Lewis, in 1898. While several variants of the model …
Green Marketing: For the People and the Planet Sustainability Is Key In 2020 With the rise in climate activists and an increasing demand for sustainable options, it’s interesting to see how different companies are tackling the climate crisis. When a company consciously manufactures products that cause less harm to the environment and takes steps to …
Top 5 Digital Marketing Trends In 2020 Global Trends’ Top Marketing Trends To Watch! If 2020 has taught us anything so far, it’s that uncertainty is the only thing that is certain in life. On a greater scale than Digital Marketing, life is constantly evolving and it’s our role to adapt, learn and understand these …
Color Psychology in Branding The link between color and perception The psychology of color in branding studies the influence color has on human behavior and decision-making. In Marketing, different colors can positively or negatively impact the way buyers view your brand. Likewise, all brands use colors to persuade. Research has shown that certain colors can …
