Search Engine Marketing
Why Focus on SEO?
Search Engine Optimization (SEO) is an incredibly important Digital Marketing technique used to expand the quality & quantity of your website traffic. This is done through organic (free) and paid Search Engine results on Google, Bing, Yahoo, etc.
A. Why Focus on SEO?
It is crucial for any brand to be visible & optimized on Google. Your target market is willingly searching for you, rather than being bombarded with intrusive marketing methods, such as Advertising or Commercials.
Our SEO analysis has found a direct correlation between an Increase in Rankings and Increase in Sales. Whether you’re a start-up or existing brand, our SEM specialists will prepare a tailor-made Brand Audit & SEO strategy.
B. The Components of SEO
- Traffic Quality: SEO is pivotal as it directly connects your target market with your product/service.
- Traffic Quantity: Once visible to your target market, your traffic will increase, which will only better your results on Search Engines.
- Content Relevancy: Google rewards websites relevant to a user's search, therefore meaningful content is key to increase traffic quality.
- Organic SEO: This is free traffic and visibility on Search Engines, acquired by providing relevant consistent content & through SEO strategies.
- Paid SEO: Pay-Per-Click (PPC) is an effective paid SEO method that places you high on Search Engines, but it can be costly in the long run.
C. The SEO Algorithm
Understanding the variables Search Engines consider when determining their rankings is crucial to have your brand’s website rank on the first page of Search Engines.
When someone enters a search query into a Search Engine (Google, Bing, Yahoo), these search engines have a crawler. This is a program that browses the World Wide Web in order to create an index of data. This index is then placed through an algorithm that tries to select the most relevant websites based on your search.
Finally, Website/Content Optimization is the final step in SEO. Optimization has many steps. For example, relevant content, title tags, keywords and meta descriptions. Also, internal links further showcasing your brand.