Top 5 Social Media Platforms

The 2021 Networks Your Business Should Be On

Investing time and resources in Social Media Marketing is crucial for any successful brand. These platforms offer multitudes of ways for you to connect with your customers and target market. But most small businesses can’t be everywhere at the same time and choosing where to mark your presence is as strategic as it is necessary. We’ve created a list of the best platforms for businesses right now.

1. Facebook

Facebook boasts the largest number of users out of all social platforms (2 million+). People aged 18-49 represent the highest demographic (79%), but Facebook is also widely popular among users over 50 and under 18. 

Its advertising and targeting options are a great way to help your brand reach the right audience, and the integrated shopping tool makes it easy for customers to purchase your products.

2. Instagram

An Instagram presence is another no-brainer, especially if you’re targeting the younger demographic (13-29). The main focus is visual content (photos, videos). Like Facebook, you can link your shop site for a seamless buying experience. 

The platform is also at the forefront of Influencer Marketing and Affiliate Marketing, strategies that many brands are using to increase reach. Instagram is your best option if you don’t have a large advertising budget, as you can opt to grow your brand organically. However, we should mention that this is increasingly difficult as the platform becomes saturated with competition.

3. YouTube

YouTube is the second largest search engine after Google, and a great way to reach people with its 1.9 billion global users and a wide demographic. It also helps improve your SEO. 

YouTube is mostly frequented by high-income individuals and those with a higher education, making it ideal for businesses. However, YouTube is a lot of work. To create quality, valuable content, expect production to be time-consuming and expensive.

4. LinkedIn

If your company focuses on B2B, LinkedIn is a must because it connects you with industry experts and leaders. It mainly consists of high-income professionals aged 30-49. 

Even though the number of users is significantly lower (300 million) than the larger platforms we mentioned, it’s the value of the users that count here. And because the news feed is less saturated, there’s a potential to reach crucial audiences that will help strengthen your brand.

5. Pinterest

Pinterest may not always seem like an obvious choice, but if your industry is aesthetic-heavy (fashion, design, architecture, food, etc.), this is a superbly attractive platform. Pinterest has 322 million users, most of them being women. This distinction can make it unnecessary for some brands and absolutely critical for others. The consumer decision making process can be greatly influenced by Pinterest as users scour the Boards looking for ideas for their next project.

Aside from looking at the benefits that each social platform offers, it’s important to analyze where your target is most active to avoid wasted resources. You should also consider the type of content you wish to create, which can depend on the industry, consumer interests, and your own brand identity. If you’re unsure which networks best matches your audience, don’t hesitate to contact us. It’s our speciality to help guide you in the right direction!

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