Top Social Trends of 2022 Specially Curated For All Business Owners The year 2022 is rapidly approaching. Social media management platform Hootsuite has compiled a list of the top 5 Social Trends that every marketing professional should consider incorporating into their business strategy. We at Global Trends have compiled these hot trends so you won’t …
Top Marketing Stats in 2021 Global Trends’ Top Picks As 2021 comes to an end, we have seen many companies adapting to our “new normal” pandemic scenario in their own way. From tailored digital advertising campaigns to a well-planned SEO strategy, it is no doubt that without an elaborated set of marketing strategies no business …
Top 5 Social Media Platforms The 2021 Networks Your Business Should Be On Investing time and resources in Social Media Marketing is crucial for any successful brand. These platforms offer multitudes of ways for you to connect with your customers and target market. But most small businesses can’t be everywhere at the same time and …
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Inclusive Marketing Why All Brands Need It We’ve entered an age in marketing where it is no longer acceptable for brands to ignore the diversity that exists in our society. Established brands are being called out for their lack of representation and it drastically hurts their image. Meanwhile, brands that celebrate it are increasingly admired. …
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Business Takeaways of 2020 Our Top Tips To Ensure a Successful 2021 This year hasn’t been kind to businesses. We’ve seen large corporations on the verge of bankruptcy and small businesses closing their doors forever. With the pandemic bringing the economy to a standstill and a lack of financial support for businesses in many countries, …
3 Steps for Community-Building on LinkedIn Generate Quality Leads Organically The secret to business success on LinkedIn is to build a community rather than a network. Communities have bonds. They bring people together. And brands that want to stay relevant need to foster these relationships. Here are 3 steps to get you started on connecting …
AIDA Framework How To Use The AIDA Model In Advertising You may have heard of the hierarchy of effects theory that marketers often use to influence customer purchase decisions. Within this, there’s a useful framework called AIDA, first coined by American advertising pioneer, Elias St. Elmo Lewis, in 1898. While several variants of the model …
Break Through the Clutter The Marketing Environment is More Saturated Than Ever Marketers are good at their jobs, almost too good – and it changed the game. Today’s marketing environment is saturated with brands vying for valuable space in the consumer’s mind. There are more media channels, messages, and devices in an increasingly competitive landscape. …
Green Marketing: For the People and the Planet Sustainability Is Key In 2020 With the rise in climate activists and an increasing demand for sustainable options, it’s interesting to see how different companies are tackling the climate crisis. When a company consciously manufactures products that cause less harm to the environment and takes steps to …
How Businesses Can Effectively Use Social Media During Covid-19 Social Media Tips To Positively Adapt To Unprecedented Times The pandemic has completely overturned the business world as we know it. In the several last months, companies have had to adapt new strategies in order the stay competitive, one of which is increasing their online presence. It’s …
