Top 5 Digital Marketing Trends In 2020

Global Trends’ Top Marketing Trends To Watch!

If 2020 has taught us anything so far, it’s that uncertainty is the only thing that is certain in life. On a greater scale than Digital Marketing, life is constantly evolving and it’s our role to adapt, learn and understand these complexities. Below is our list of Top 5 Digital Marketing Trends in 2020.

1. Video Marketing: Viewing is Believing

If you don’t already have a video for your brand’s product/service, it’s time to take action. Product-focused videos is rapidly growing in importance, with consumers looking for videos to help their decision-making process. Thus, Video Marketing is now a key component in nearly all major global corporations’ digital marketing strategies. 

Videos provide the chance to provide more details about your brand and product that cannot be explained by a picture or listing. Moreover, a recent study by Wyzowl determined 68% of consumers prefer watching videos to learn about a new brand’s product or service. Comparatively, text-based articles ranked 15% and infographics ranked 4%.

2. Content is Still King

At Global Trends, we place Content Marketing at the forefront of any brand’s Digital strategy. In 2020, Content Marketing will continue to play a pivotal role in providing your target market with highly valuable, insightful and engaging content.

All brands benefit from a unique, captivating and relevant content marketing strategy. We take pride in our unique approach that allows us to analyze and create content that consistently aligns with your target market’s preferences.

3. Instagram - Aim For Your Target

Instagram is no longer a potential component in a Digital Marketing strategy, it’s a necessity. In 2020, Instagram’s users have skyrocketed to 1 billion every month and 200 million Instagram users visit at least one business profile daily. 

Additionally, Instagram allows you to showcase your product or service to your target market. Not only is it one of the fastest growing social media platforms, 81.5% of Instagram’s users are between the ages of 18-44. If your brand’s target audience falls within these ranges, the platform can surely add value to your brand’s recognition.


4. Chatbots To The Rescue

In the digital age of “now and “fast”, being easily and instantly reachable can be the difference between a lead and a sale. This year, expect to see Chatbots included on your favorite company’s website. Chatbots instantly interact with your website’s visitors in a natural way and assisting them with any questions or concerns. Incredibly, it has been reported that 38% of shoppers are more interested in purchasing a product if the brand offers a live chat support functionality

There are numerous benefits of integrating a chatbot system. Firstly, the chatbot provides 24-hour instant service. Plus, it’s a cost-effective customer service option for small businesses. Not surprisingly, 80% of businesses are projected to use some form of a chatbot system by 2020. 

5. Social Corporate Responsibility

More than ever, we are more conscious in the role our favorite company’s take in social and environmental contexts. Ethical, environmental, social, cultural, natural concerns and more are very important to consumers worldwide.

Brands that currently or plan to employ a beneficial Social Corporate Responsibility strategy in 2020 will have their efforts appreciated. Millennials, in particular, are hyper-aware of the value of CSR. Sustainability, diversity and inclusion efforts will only see a meteoric rise in the years to come.

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